As You Get Back to Business…

Most of us are getting back to business by now, but you may be having to start over when it comes to your computers. Someone once said that disaster recovery for a business is mostly about making do and buying time — some of us are making do with laptops, tablets, or phones while we wait for replacements of our equipment, while others are buying time to get things back to normal.

Once you have your computers back up and running ...

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Fit Your Website Into Your Overall Marketing Plan

A well-designed website is central to your marketing efforts, but you can’t just launch your site and sit back and wait. Here are the steps to take to make sure that your website works in your overall marketing plan:

  • Start with a plan. Figure out the message you want to send, your target audience, and the action you want your audience to take (call? email? make an online purchase? sign up for a newsletter?) before you start building ...
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Disaster Response for Data

We help many clients with disaster preparedness. Now that our own town has just gone through a disaster of major proportions, we want to share some suggestions for dealing with data storage devices after the disaster.

  • If you have remote backup or cloud storage for your files, relax. It may take a while for you to get back into your office, but your data is safe.
  • Don’t try to clean or dry computers or mobile devices. While drying a cell phone in ...
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Security: On Your Desk, On Your Computer, and In the Cloud

Imagine a bill. Let’s say it’s for medical or educational services, so we need to keep it private. Here are three ways we might approach it:

  • We calculate the bill from our paper files, write it out, and put it in the mail. There’s a copy in the file drawer. The paper bill is prepared in the business office, put into an envelope by a clerk, carried to the mail room by another clerk, picked up by the mail carrier, and ...
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IT Follow Through

If your business is anything like the typical small business, you have a list of things you know you ought to do, when it comes to computers and the web:

  • Back up our files
  • Develop a disaster recovery plan for our computer files
  • Come up with a security strategy for our computers and our data
  • Build or update our website
  • Blog regularly
  • Get involved in social media
  • Make sure our website works on smartphones
  • Clean up our hard discs and make sure our computers are in good condition
  • Check ...
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Local Search

Nearly half of America’s small businesses have no website. One of the most common reasons is, “We’re just a local business.”

Here’s some news for local businesses: 96% of consumers search online before heading out to spend money locally. They check hours of business, find directions, compare prices, examine products, and decide where to go… and if you’re not online, they’ll go to your competitor who is.

Many consumers don’t look any ...

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How Do You Look Online?

When someone thinks about hiring your company, making a reservation at your hotel, or buying your goods, their first step is usually very predictable: they Google you.

If you have a website, they’ll look there first. A major online marketing company recently shared research detailing the things that make consumers decide that your website — and therefore your company — is untrustworthy:

  • a “cookie cutter” website
  • a website that looks old — usually the result of outdated code and pictures
  • a website that “looks ...
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The Small Business IT Department

Who’s your IT department?

If you’re like most small businesses, computer problems or questions are solved by driving to the store where you bought your computer, calling the phone company, or just having everyone gather around the computer and stare anxiously at it, hoping someone will be able to figure out the answer.

Some recent numbers from studies of small businesses in the United States:

  • 83% of small businesses have no security policies for their computers or data stored on computers.
  • Only 47% update ...
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Working in the Cloud

You’ve probably heard the expression “the cloud” at business conferences or read it online — but you might not be completely sure what it means.

It’s time to learn.

All information that you save has to live somewhere. When you print a picture and save it in your file cabinet, it lives in your file cabinet and takes up a little bit of space there. When you save that picture on your computer using the “save” command or CTRL+S, you save it ...

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