Hummingbird- Changes to Google Search

As part of it’s efforts to continually improve Google search, Google has released a major update called the Hummingbird.  In the past, Google would look at each word individually.  Now Google will look at the searches as a phrase and try to determine the meaning instead of just looking for the words by themselves.  This is the largest algorithm update since 2001.  Google claims that it will be able to answer questions that don’t have a simple response.

How does this affect the traffic to your website?

If you have quality content, you’re in good shape.  However if you tried to just put a lot of keywords on a page, then you will find that your ranking has dropped.  In either case, if your website is not bringing in the traffic you want, please contact us for assistance.


Practice Safe Social
Social media allows you to stay connected to people that you don’t get to see ...
Bringing More Than Your Laptop Back to the Office
Working from home.  It was fun while it lasted for many of us.  Some p...
How To Stop Common Scams and Get Quality IT Support
The COVID-19 pandemic has resulted in more time online and this is not lost on t...

7 Lincoln Hwy 2nd floor
Edison, NJ 08820

Phone Number

(732) 549-6030

Copyright 2021 ASIS, LLC.