Hummingbird- Changes to Google Search

As part of it’s efforts to continually improve Google search, Google has released a major update called the Hummingbird.  In the past, Google would look at each word individually.  Now Google will look at the searches as a phrase and try to determine the meaning instead of just looking for the words by themselves.  This is the largest algorithm update since 2001.  Google claims that it will be able to answer questions that don’t have a simple response.

How does this affect the traffic to your website?

If you have quality content, you’re in good shape.  However if you tried to just put a lot of keywords on a page, then you will find that your ranking has dropped.  In either case, if your website is not bringing in the traffic you want, please contact us for assistance.


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