Making IT Work for Your Business
Driving Business to Your Website
ASIS, LLC Website Challenge Series Part 2
Your website may get anywhere from 1 or 2 visitors a day to hundreds of visitors a day. But the key thing is not just driving traffic but driving business to your website. That means not just having visitors to your website, but the right ones.
There are multiple approaches to make improvements and we can discuss the options with you. Here are some things you should know:
- SEO – Search Engine Optimization – Optimize Your Site. By using a few simple techniques you can make your site more “findable” for people looking for your products or services.
- Quality Content. The content on your site should be helpful, clear, concise and original. Your clients don’t like to visit stale websites that never change. We have writers who can help add fresh content to your website. Over time these articles will build traffic as people come across your information.
- Know Your Keywords. Keywords, or key phrases, are the terms used by those searching for information on a particular topic. How are people looking for you? Do those phrases appear on your site?
- Claim Your Place! Many different websites including Google, Bing, and Yelp will allow you to claim your “place”, showing your location, website and a myriad of other information – for free. We can help you show your business in the best light by adding photos, hours, descriptions and more to stand out against your competition.
In the next post in this series we will focus on content. If you don’t want to wait, call now for a free website evaluation. We look forward to helping you maximize your website’s traffic using SEO techniques.
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