used with permission from Microsoft For Your Business
“Big data isn’t just for the big guys,” says small-business mentor Rieva Lesonsky. “The immense volumes of information available to anyone can level the playing field for smaller businesses.”
Businesses can use this data to help predict customer behavior, find inefficiencies in their operations, and analyze marketing campaigns.
“There’s an insane amount of information available for small business owners to use, but most don’t know how to access it,” adds business author Barry Moltz. ...Continue Reading → Share