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Do You Really Need a Website?

The 2010 census confirmed what marketing research had been saying for years: nearly half of the small businesses in America have no website.

With 86% of consumers going online to do research before they shop, this seems a little surprising.

A recent study asked small business owners why they chose not to have a website. The most popular answers were, “We don’t need one” and “We’re too small.” In other words, they were either too small to use a website to improve ...

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Your Company Has a 50% Chance of Failure

… if you lose your data. A government study followed small businesses that had lost their computer files in disasters. Over half went out of business within a year. Over the long run, 70% failed to recover from the data loss.

It’s startling, but if you think about it, you can see why it happens. Your customers, your leads, your financial records, your operating procedures — it’s all on your computer. Some of that information may also be printed out and ...

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